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App Development Cost In 2023-2024: What Expenses Should You Be Prepared For?

4 min read

App development costs change based on elements such as the scope of the project and the method of choice. App development firms are well-equipped to handle complicated projects, including cutting-edge technologies like augmented reality, machine learning, and blockchain. They gain insight from previous blunders and make sure everything runs smoothly. On the other hand, while in-house development can be less expensive in the beginning, bug-fixing charges can quickly add up. The final cost is determined by the project’s complexities, platform requirements, features, and team expertise. In this blog, we will discuss how much it will cost to build an app in 2023.

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Application Development- Factors That Put Influence

Mobile app development cost is based on the following factors:

Functionality And Purpose

The price of an app is determined by its functionality and features. Simple apps are less expensive, whereas those with advanced functions, such as AI or real-time processing, are relatively more expensive.

Supported Devices

The number of compatible gadgets directly affects the cost of app development. Due to the time and money required to make changes for each operating system, developing for a single platform is preferable to cross-platform development.

Smartphone Hardware Features

Because of the unique coding and testing requirements, using device hardware (camera, GPS, etc.) boosts expenses.

Maintenance And Upgradation Plan

Maintaining and updating an app is a constant process. As the app develops with new technologies and user requirements, it is important to plan for maintenance to avoid unexpected costs.

Benchmarks Available In Mobile Application Development-Overview

The cost to build an app can be broken down into 3 categories. These are:

  • A simple app can cost between $16,000 and $32,000 to develop.
  • The cost of a medium-complexity app could range between $32,000 to $48,000.
  • If you want to create a complex app, the price tag can start at $72,000 or above.

App Development Costs- Stagewise Data

This section discusses app development costs based on recent years.

Pre-Discovery Stage

When app development teams reach the Design stage, 32% spend less than $5,000, while only 9% spend more than $50,000 on an app design. The majority (60%) believe it is between $5,000 and $50,000.

UI Design Stage

UI/UX design sets the foundation for an app’s success. This is the most important element in terms of retaining users.


According to our research, most people spend a considerable amount of money on their app’s UI. These prices can range from $5000 to $15000 or above.

Development Stage

Development is the most important stage of the mobile app development process because it involves the actual coding of every feature that an app is going to offer. Less than 10% of people have paid less than $5,000 to create an app’s code, while 33% spent between $5k and $10k or more.

Deployment And Testing Stage

Testing and deploying an app are two of the most important steps in the process. For 32% of people, the whole cost of building, testing, and launching an app was less than $5,000. The remaining 31% spend between $5,000 and $10,000, and the remaining 8% spend more than $10,000 on their projects’ testing and deployment phases.

Insights Into The Average Hourly Rate Of App Developers

Hourly rates in the United States can vary anywhere from $50 to $120 due to the high price of skilled labor and the cost of living. Ukraine is affordable, with costs ranging from $20 to $50 per hour. However, Android app development costs in Asia are relatively low than in Ukraine and USA.

Freelance Platforms (Upwork, Fiver, Peopleperhour)

Hourly pricing can be found all over the place on freelance marketplaces like Upwork, Fiverr, and PeoplePerHour. Freelancers with less experience can be hired for $20-$40 an hour, while those with more expertise can charge $60-$100 an hour or more. These platforms are suitable for small-scale projects.

Outsourcing Firms

When it comes to app development, outsourcing companies provide end-to-end services, typically in countries with fewer labor prices.


Eastern European countries have hourly prices ranging from $30 to $50, whereas Asian countries have rates as low as $20.

In-House Developers

When budgeting for in-house developers, it’s important to factor in their annual salary, benefits, and other fixed expenses. In the United States of America, salaries can be anywhere from $80,000 to $150,000.

Final Verdict

The cost of developing an app depends on its complexity, features, and methodology. App development firms with experience can use cutting-edge tools to complete complex tasks swiftly. While in-house development can save money at first, it can end up costing more in the long run. In terms of app development cost in hourly rates, the United States is more expensive, Ukraine is budget-friendly, and Asia is the most cost-effective option.