Why Is It Called North Face

It is headquartered in Alameda, California, co-located with over 30 brands owned by the same American worldwide apparel and footwear company. VF Corporation controls 55% of the U.S. backpack market with the Jansport, Eastpak, Timberland, and North Face brands. While it’s possible to find discounted The North Face products online, it’s highly unlikely that you’ll find discounts exceeding 50% of the original retail price. Morano asked some great questions, but don’t wait for answers from North Face. The fact is, the company depends upon the very fossil fuels it purports to abhor, not only to make its products but also in connection with the industries and activities it depends on to propel its growth.

It uses some eco-friendly materials including recycled materials, and has set an absolute target to reduce greenhouse gas emissions generated from its own operations and supply chain. And while the brand is Bluesign certified for 39% of its fabrics, we found no evidence The North Face is on track to meet its greenhouse gas emissions reduction target or that it minimises packaging. While the vests didn’t have a profound cultural impact at the time, it did sew the seeds of collaboration within The North Face. The jackets have thicker material and are designed to withstand heavy use. While these qualities are also found in Columbia products, they tend to wear out faster because they aren’t built to last as long. For example, one of the features of the Raptor jacket is its “no-sew” seams which means there are no traditional sewn-up sides to this jacket.

Brand Analysis: The North Face

Meru, 2011 — Photo by Jimmy ChinBut the north face is characterized by more than just colder temperatures and an increased chance of snow and ice on the surface. Although we tend to think of mountains as eternal figures, towering over the surrounding landscape forever, the fact is that they change dramatically over time. According to Hayden Miller, a climber and geochemistry PhD student at Caltech, “Physical weathering is the principle driver of our most dramatic mountain landscapes”. That is to say, the mountains that we love to play on are constantly being sculpted by erosion from sediment that is carried by water and ice. The answer for this would be quite simple, it’s all about the quality.

If enough customers demand change, brands that truly care about their impact will have no choice but to respond in kind. Check out the ‘Your Voice’ functionon the appor slide into their DMs on social media to let them know what you think. On the sustainability front, The North Face has been making some progress with The North Face Renewed line, a collection of refurbished clothing. How does the brand impact on the planet, people, and animals?

North Face Logo History

As with many other brands on the market, any purchase you make from this store can be a hit or a miss. That said, The North Face products may be well worth it, especially if you select an item from the mid to high price range. That said, it may not be in your best interest to opt for The North Face products for serious mountaineering expeditions and challenging outdoor activities. However, the overall quality of North Face products is suitable for day hiking, overnight camping, and day-use – regardless of the price point. Columbia has a more classic style, whereas North Face offers a more modern style. Columbia has a great construction, whereas North Face uses the best technology such as WindWall fabric and ThermoBall insulation fabric.

You can’t dissuade management, who get all sorts of delusions and mental gymnastics going. It’s not so much brand decline than whom the Gods would destroy they first send twenty years of success. Once management gets to talking brand strength, the very next words out of their mouths are diluting it through line extension or ‘broadening the base’ by selling to bargain bin dipshits. Zippers should go up and down smoothly, even when they are brand new. In many styles that have the pull zipper, The North Face uses paracord and not a generic plastic pull. The font used for the logotype is similar to a widely used sans-serif called Helvetica Bold.

It will be interesting to see the sales effects as these hollow gestures often have blowback. Goya said their sales increased 1,000 percent after AOC called them out for their President supporting “the wrong candidate.” The president of Goya intends to make AOC employee of the month! Seriously, I think consumers can get sick of being lectured to by celebrities and companies . Given that every product The North Face sells can trace its supply chain back oil I personally find this hugely hypocritical. We may receive a small commission if you click the link and make a purchase at no additional cost to you.

The strategy of addressing climate change and making decisions supporting that strategy seems a wise one, especially in these days when Millennials and Gen Z feel so strongly about the issue. In addition to positioning, climate change is real, and we need more companies making such a commitment. I can understand vetting outlets that sell The North Face garments, but vetting consumers seems a bit much. “Support the preservation of the outdoors” has long been part of The North Face’s mission statement, and the brand has been more assertive in recent years in taking actions against climate change. To Steve Rendle, CEO of VF Corp., The North Face’s parent, that has gone viral among the oil and gas industry’s supporters.

Sign up for updates and save on your first full-priced order, for a limited time. Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied. Revolutionized the tent design with the Oval Intention model; lightweight design with a high level of strength and thermal resistance. The production of the first apparel item – the down coat known as the Sierra parka. The North Face takes its company logo from a stylised drawing of Half Dome, in Yosemite National Park.

The brand was born in 1991 and became the reference for skiwear in the ’90s, before being discontinued in 1998 and then revived shortly thereafter to the delight of East Coast retailers. Similarly, Junya Watanabe has partnered each year with North Face, dating back to 2006. And yet, today, the label commands collaborations with Supremeand Junya Watanabe. It fits perfectly into the wardrobe of the studied practitioners of normcore, and adorns the backs of health goths.

Again, their outerwear choices are as much about a sense of belonging as they are a style statement. At Yeti Cycles, at least one name was based on an inside joke. “We always said that we wouldn’t make a 29er, because we thought they were dumb,” says Janette Sherman, marketing manager for Yeti Cycles. Then we realized they’re actually pretty great.” When Yeti named its first 29er, the company gave a nod to that preconception, calling it the Big Top.

That said, its customer base includes plenty of celebrities and clients with the means to patronize luxury brands. And yet, some of the products are staples in regular people’s wardrobes. Continuation of innovative products such as the Mountain jacket, Gore-Tex clothing and an entire line of skiwear and gear.

Collaboration is, and has seemingly always been, a integral part of The North Face’s DNA. It might seem like The North Face has lost its way with all of the diffusion lines and sub-brands. But proper segmentation and hyper-specific product offerings are an integral part of the brand’s history, dating back to the 1986 collaboration with Apple and the 1991 debut of Steep Tech. Perhaps there are too many different lifestyle diffusion lines—Purple Label, White Label, Urban Exploration, Black Series, not to mention the host of collaborations—but they all exist independently of one another, at least in principle. At the very least, it gives The North Face the flexibility to kill one of the many sub-brands without pulling the plug on the larger brand if the mountaineering trend takes a downturn.

Few, if any, diffusion lines have launched with an opening salvo quite like The North Face Urban Exploration. Odyssey Holdings acquired The North Face in 1988, after which the company invested heavily in equipment, but couldn’t keep up with demand. As a result, The North Face wasn’t capable of meeting orders on its books and was faced with a revenue shortfall in the face of rising expenditure.